What happens when your passion project starts draining you, financially, emotionally, and energetically?
Written by:
Justin Walton
Date:
April 4, 2025

What happens when your passion project starts draining you, financially, emotionally, and energetically?
Imagine the situation. You’ve been running your passion project for a long time, it’s something you care deeply about and it serves you and it serves a community you’re involved with. You have always offered your passion project product for free or a low price, but behind the scenes, it comes with costs, coordination, and time.
It’s got to the point where you recognise something has to change so you have been seeking advice from people you trust. However, instead of clarity, you have been left with too many opinions and no clear path.
So how do you slow things down?
Maybe start by exploring the story behind your passion project.
Why did you start it in the first place?
How has it evolved?
What does it mean to you now?
Then switch focus to unlock some fresh thinking.
Imagine what a new version of your passion project might look like. One that still served its purpose, but which won’t leave you depleted.
From there, real insights are likely to flow:
This can create a powerful shift, going from something that now feels like an obligation to a newly revived passion project you are intentional about.
From “how do I keep this going?” to “how do I make this work for me?”
If this resonates with you, take a moment to reflect on your passion projects.
Are they serving you or holding you back?
The next 10 years start now. How will you use them?
Photo by takahiro taguchi on Unsplash
Justin Walton is an Executive and Financial Coach, and Consultant working in Essex and London. He writes regularly on financial well-being and brings his lived experience and professional expertise together to benefit clients and partners.
Don’t hold onto what is holding you back.
My work sits at the intersection of leadership, finance and personal wellbeing, helping business owners, professionals and leaders align work, wealth and wellbeing so they can create lives that feel successful, not just look successful.
I am the founder of the Life Beyond Success platform and creator of ALIGN - Achieving Lasting Impact, Growth and Nexus ® ("ALIGN") methodology, a framework shaped by three decades of experience across professional services, business ownership and property investing, alongside formal training in executive and financial coaching.