There is a common misconception that coaching is reserved for CEOs, high-flying entrepreneurs, or people generally perceived to be at or near the top of their game. The truth? Most of the people who benefit from coaching do not fit that description. They are often mid-career, building their business or aspiring to be the best they can be.
Written by:
Justin Walton
Date:
August 13, 2025
.jpg)
There is a common misconception that coaching is reserved for CEOs, high-flying entrepreneurs, or people generally perceived to be at or near the top of their game. The truth? Most of the people who benefit from coaching do not fit that description. They are often mid-career, building their business or aspiring to be the best they can be.
They are often navigating the daily grind with resilience, but often without much real, personalised guidance.
They are directors trying to lead without burning out. They are business owners wearing every hat and barely catching their breath. They are ambitious professionals quietly wondering if there is more. They are parents, partners, and people, trying to balance success with sanity.
They are people just like me and you.
In my view, coaching should not be regarded as luxury item. It should be part of your toolkit for everyday leadership, accessible to the people doing the real work and making the day-to-day decisions, carrying the pressure, trying to keep up, and sometimes quietly falling apart behind the scenes.
However, you do not need to be stuck or spiralling to benefit from coaching.
You just need to be human, with an open mind and accepting of the offer of space to think and space to explore that coaching affords.
You might be:
- Considering a career pivot and unsure where to begin.
- Hustling hard in your current role and wondering why it is starting to feel heavy.
- Hitting your targets but missing a sense of purpose.
- Climbing the ladder but not sure it is leaning on the right wall.
- Thinking about starting something of your own but afraid of the unknown.
Coaching gives you space to breathe. It gives you structure to think. It gives you someone in your corner, without agenda or judgment, who is trained to help you unpick the noise and uncover your next right step.
Would you go to the gym once and expect to be fit for life?
Do you often find successful people or teams, whether in sport or in business, where coaches are not an integral part of the team?
Would you skip servicing your car and expect it to run smoothly?
So why wait until crisis hits before you invest in your own clarity, confidence, and growth?
You don't need to be working with a coach because something is wrong.
You work with a coach because you are ready for more.
More alignment, more energy, more intention.
I believe that we are not here to be bit parts in someone else’s performance.
We are here to be the stars of our own shows.
As a coach I am here to support people doing real work in real jobs under real pressure.
If you have ever thought:
“I don’t think I’m senior enough…”
“I’d love some support, but this probably isn’t for me…”
“I’m not stuck, just… tired.”
Then you’re exactly who coaching is for.
You do not have to be in the C-Suite.
You do not need to be smashing your industry.
You do not need to be broken.
You just need to be ready to work on your life and your leadership.
If this resonates with you, we should have a chat. Space to explore if coaching is your next smart move.
If you are ready to find out what coaching could unlock for you, please drop me a message, book a discovery call, and let’s start talking.
I am here to support you in how you show up in the important areas of your life, and you deserve to show up with clarity, courage, and support.
Justin
Photo by Ashley Batz on Unsplash
Justin Walton is an Executive and Financial Coach, and Consultant working in Essex and London. He writes regularly on financial well-being and brings his lived experience and professional expertise together to benefit clients and partners.
Don’t hold onto what is holding you back.
I offer a range of executive and financial coaching and consultancy solutions for business leaders and their teams and can tailor my services to help you meet your goals.
