Some people are natural givers. They share what they have, support others, and never hesitate to offer help. However, when it comes to managing their financial wellbeing, they struggle.
Written by:
Justin Walton
Date:
February 7, 2025

Some people are natural givers. They share what they have, support others, and never think twice about offering help. However, when it comes to managing their financial wellbeing, they struggle.
It’s easy to prioritise everyone else, whether that’s family, friends, or colleagues, while putting personal financial needs on the back burner. There’s always a reason to give, and there is always someone who could use support. However, this pattern can lead people to neglect their future security over time.
Eventually, you may realise that generosity and self-care aren’t mutually exclusive. Looking after yourself financially doesn’t mean giving less to others. It means ensuring you can continue to live sustainably.
One way to reframe this is to ask:
“If I continue on my current path, where will I be in 10 years?”
Will there be financial security and peace of mind, or will there be regret for not prioritising personal needs sooner?
If you tend to prioritise others over your financial wellbeing, consider the following:
Looking after your financial future is not selfish; it's essential. It is about being responsible.
If this resonates with you, take a moment to reflect on your financial habits.
Are they serving you or holding you back?
The next 10 years start now. How will you use them?
Justin Walton is an Executive and Financial Coach, and Consultant working in Essex and London. He writes regularly on financial well-being and brings his lived experience and professional expertise together to benefit clients and partners.
Don’t hold onto what is holding you back.
My work sits at the intersection of leadership, finance and personal wellbeing, helping business owners, professionals and leaders align work, wealth and wellbeing so they can create lives that feel successful, not just look successful.
I am the founder of the Life Beyond Success platform and creator of ALIGN - Achieving Lasting Impact, Growth and Nexus ® ("ALIGN") methodology, a framework shaped by three decades of experience across professional services, business ownership and property investing, alongside formal training in executive and financial coaching.